Chanel Haute Couture advertisment

1 entry categorized "Online Retailers"

November 17, 2009

Net-a-Porter & Fashion Blogs

Net-a-Porter & Fashion Blogs

Natalie Massenet, the amazing woman who founded luxury online retailer Net-a-Porter, answered my question at the International Herald Tribune Techno Luxury Conference in Berlin today.

According to Natalie, fashion bloggers and affiliate sites contribute to 5% of their sales.

The Financial Times reported Net-a-Porter's 2008 revenues at £81 million or approx. US$134 million. Five percent is US$6,700,000 in sales alone. Amazing eh?

I honestly thought the percentage would be much higher than 5%... but... it's good to know.

Meanwhile, thanks to Oli of Wednesday, THIS brought a smile to my face.

Thank you so much Natalie (via the IHT and Business of Fashion) for answering my question.

I wish I was in Berlin right now. There's lots of interesting revelations today, especially from Christopher Bailey of Burberry.


screenshots via twitter

Support My Sponsors


Peek Into My World


Brought to You By


Tweet Tweet


Connect With Me


  • Depending on my availability, click the button below to speak to me on the phone for free! USA callers only please.


    MSN MessengerSkypeYahoo! Messenger FacebookLiveJournalMySpaceTechnoratiLast.fmYouTubeTwitter

What They Are Saying


  • Bryanboy Press

Explore Bryanboy.com


A BRIEF INTERMISSION


Dangerous Liaisons


  • Love is an addictive drug

    Shower me with attention and inflate my ego. Email photos of your love and I'll add you to my ever-growing collection. Be creative! Be spontaneous! Send them to bryan@bryanboy.com today!

AS SEEN IN: AMERICAN VOGUE


  • Vogue featuring Fashion Bloggers

    Click HERE to watch behind-the-scenes footage of the shoot.