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September 01, 2010

H&M + Lanvin Collaboration Teaser Videos

H&M + Lanvin Collaboration Teaser Videos

Are you ready for this? Swedish fast fashion giant H&M's collaborates with Lanvin! From today's Women's Wear Daily:

According to market sources, the Swedish fast-fashion giant will unveil a project with Lanvin and its creative director, Alber Elbaz, within the next week.

On Tuesday, H&M launched a viral video campaign on its Web site and YouTube to build curiosity about its annual holiday designer tie-up. A series of black-and-white videos features stereotypical fashion designer types: a man in a skinny dark suit; a woman in an outlandish blouse and chunky jewelry.

I'm sure you've seen all the 'Designer Collaboration' videos H&M released earlier this week.

Click click click!

I guess we all have to wait until September 9 then?

To my beloved in Stockholm... will you please save the date on your calendar and queue at H&M for me? Haha!


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